Work/Brand & CampaignsStudio concept

Art Direction & Concept KVs

Key visuals for brands the studio invented. Each one starts from something true about Lagos and reads in a second.

BrandsInvented by the studio

StudioStudioZero

FormatsPosters, billboards, press, social and film frames

OffersArt direction

Tredda, tyres

The idea

Every brand here is invented, so every decision is the studio's: the idea, the picture, the type and the colour. Each one is built for where it would run, at the side of the road or in a feed, and made to be understood before anyone reads a word.

Concept key visuals

Spec brands

Ina Gas: a miniature Lagos buka built around a cooking gas cylinder at night — Ina Gas, cooking gas

Kuro: a Nollywood-style poster where the villain is a mosquito — Kuro, mosquito coils

Ibere Hardware: an old pair of barber's clippers, with the story of the first day — Ibere Hardware, tools

Tafiya Lagos: a passport page of linocut stamps of Lagos landmarks — Tafiya Lagos, walking tours

Harmatta: an Atlantic wave breaking as whipped shea butter — Harmatta, shea body butter

Ojuclear Eye Centre: a black installation at a bus stop with a clear circle at its centre — Ojuclear Eye Centre, glaucoma screening

Key frames: Ìjàpá

The studio's own film

Ìjàpá the tortoise in a shell of borrowed feathers — Ìjàpá in borrowed feathers

The feast table in the sky — The feast in the sky

The bird women bathe in a forest river, their feathers on the bank — The bird women

Ìjàpá falls through the storm, his feathers gone — The fall

Cast and scenes: ProvidusUnity

ProvidusUnity →

An elderly grain merchant among his sacks in a Gusau market — The grain merchant, Gusau

A tailor at his sewing machine at night in Aba — The tailor, Aba

A fabric wholesaler among her bales of cloth in Kano — The fabric wholesaler, Kano

A POS agent at his roadside stand in Surulere — The POS agent, Surulere

A queue inside a busy bank branch in Gusau — A bank branch, Gusau

A client arriving at a private bank in Ikoyi — A private bank, Ikoyi

A bank teller at her counter — The teller

A farmer's hand letting grain fall back into the sack at dawn — Grain at dawn

Campaign key visuals: Yolly

The case study →

Yolly key visual, Ikeja — Ikeja

Yolly key visual, Abuja — Abuja

Yolly key visual, Surulere — Surulere

First studies: four drinks brands

Studio concept

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