Work/Creative Systems·Product Stories

Cascadr

Send us one approved key art or film and your media plan. Get every digital, social, DOOH and print size back, checked to spec and named for delivery, within hours.

WhatThe rollout system inside Zero OS
CoversDigital, social, DOOH, print and billboards, and films in every shape
Case studyYolly: Pay Attention
OffersCampaign rollout, Product films
Cascadr, the film · 1:11

What it does

Cascadr is the rollout system inside Zero OS. It takes a campaign that is already approved and makes it fit everywhere it has to run: digital and social first, then DOOH, print and billboards.

Films come back too, adapted to every screen shape, length and market the plan asks for.

It can start earlier too. Its Territory Engine module turns one brief into several rough creative directions to choose from, before anything is made.

See Territory Engine →

How it works

  1. 01InOne approved key art or film, and the media plan.
  2. 02CheckedEvery size is checked against its spec before it comes back.
  3. 03OutEvery digital, social, DOOH and print size, named for delivery.

How fast

Digital and socialThe same working day
A full media plan, with print and OOHWithin 24 hours
Film versionsWithin 48 hours

The clock starts when the approved files and the media plan are in.

The case study

Yolly: Pay Attention

  • Three Yolly working files went through a real cascade into mall, digital and Lagos DOOH sizes.
  • Every size was checked against its spec. One waited for a person, who approved it.
  • A copy change, “Download Yolly.”, reached every size, and every approval carries a name.
  • The same campaign was re-cast for Kano and Enugu and cascaded again. A film shot was adapted for Accra and Nairobi.
Read the Yolly case study →
Dozens of Yolly boards from one Cascadr run
Dozens of Yolly boards from one Cascadr run

The films

Cascadr, the film1:11A campaign approved and due on Friday, followed from brief to billboard: films in every shape, the same campaign in other markets, then the checks and the delivery.Watch the film →
Cascadr for agencies0:38Your approved master and your client's media plan go in. Every digital, social, DOOH and print size comes back, checked to spec and named for delivery.Watch the film →
Cascadr for brand teams0:37One approved campaign, back in every size and market it has to run in, checked to spec and named for delivery.Watch the film →
Cascadr for media teams0:36Send the media plan with the approved files. Every placement comes back at its spec, named for delivery.Watch the film →

Send us the approved files.

Send one approved key art or film and your media plan. Digital and social come back the same working day.

Or email talkto@studiozerobrandlab.com
Next projectYolly: Pay AttentionCreative Systems · Case study →