Yolly: Pay Attention
Three key visuals, one system. Every board names its own neighbourhood, so one campaign feels local in Ikeja, Festac, Lekki, Abuja and Ibadan.
The brief
Yolly pays people for the attention they give to ads. The Pay Attention launch had to land in malls, on lamp poles, wall flex and screens across three cities, with every board speaking to the place it stands.
The key visuals
3 masters
The system · Cascadr, part of Zero OS
Three masters went in. Dozens of finished boards came out, every one built for its own shape.
Cascadr took the approved key visuals and the media plan and returned every size, from 9:16 screens to 12:1 escalator strips, with type, logo and faces kept intact and files ready for print or screen. Cascadr made every board, and a person checked and approved them before they went out.
