Work/Creative SystemsCASCADR MODULEDRAFTSStudio concept

Territory Engine

A module in Cascadr. One brief, several rough directions, before anything gets made.

Part ofCascadr

StudioStudioZero

Demo briefMunch It Cheesy Stix, a studio concept

OffersCampaign generation

From Cascadr, the film: the Territory Engine module at work on the Yolly brief

What it does

Territory Engine is the module in Cascadr for the hardest early call in a campaign: deciding where the idea lives. Give it a brief and it maps distinct creative territories, then roughs each one out as draft key visuals, formats and a sketch film, fast enough for a client to react to.

These are drafts, not finished work. The point is to put real options in front of a client early, so the direction they pick is the one we take into full production.

Territory one

Full Court

Ball culture. Night courts, floodlights and the respect you earn on the blacktop. Lines: Earn the Court, Game Respects Game, Next Point Wins.

Full Court wide key visual, Earn the Court

Draft film, three draft key visuals, wide format

Territory two

Block Anthem

Street pride. The neighbourhood as the hero and the snack as the thing everyone shares. Lines: From the Block Up, Ours First, Home Team Forever.

Draft film, three draft key visuals, wide format

What this shows

Clients don't have to pick a direction from a mood board. They see rough versions of each world side by side, choose one, and that is what gets made properly.

Credits

System and creative directionStudioZero

ProductionStudioZero

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