Mr Frodd’s
+ Meating Point

From a familiar face to a food destination.

ClientMr Frodd’s and its subsidiary, Meating Point

LocationLagos, Nigeria

ScopeBrand identity and mascot design, StudioZero

OffersBrand design and identity systems

Logo film, new motion study

The person behind the place

Mr Frodd’s is the Lagos restaurant founded by Frodd, the Nigerian entertainer and former Big Brother Naija housemate. At the centre of the brand is a person audiences already recognise.

The identity makes that connection visible. A chef mascot built around Frodd’s likeness brings the founder into the restaurant’s visual world: smiling, in chef whites, holding a spatula, framed by a flame.

A face the brand can carry

Logo and mascot

Mr Frodd’s lockup: handwritten Mr, bold yellow lettering with the chef in the O, and the line Fresh food even at odd hours — The wordmark

The Mr Frodd’s chef mascot: Frodd smiling in chef whites, arms crossed, holding a spatula, framed by a flame — The chef mascot

We designed the restaurant’s logo and mascot. The wordmark combines a handwritten “Mr” with bold yellow lettering and places the illustrated chef at its centre. The mascot also works as a larger standalone image, giving the restaurant a character it can carry into its communications.

A second name for the grill

We also designed the identity for Meating Point, the operation’s meat-focused subsidiary, serving suya, grilled chicken and other meat dishes. Its expressive lettering is threaded by a skewer, with flames and drips bringing the grill into the mark. Charcoal, cream and red give this part of the business its own visual character.

On charcoal

On cream

In use

Both businesses operate with these identities. Public venue footage shows the restaurant’s illuminated sign carrying the wordmark and chef mascot, while its window blinds display Mr Frodd’s and Meating Point together. Those applications provide a direct view of the identities in the restaurant.

Window blinds carrying both the Mr Frodd’s and Meating Point identities, dining area below — Both identities on the blinds

Illuminated Mr Frodd’s wall sign with the chef mascot — Illuminated sign

The Mr Frodd’s sign over the restaurant’s glass front, seen from above — Exterior sign

Window seating and room context — Window seating

Venue footage: @crownforall_2, Instagram. Unretouched frames.

Bringing it to life

New packaging and motion studies extend the identity for portfolio presentation and future social use. The new motion film begins with Frodd’s illustrated grin, pulls back to the chef and flame, then carries that energy into a kinetic wordmark reveal, ending with the restaurant’s tagline.

These new studies are presented as proposed applications. They are separate from the documented installed branding and have not yet been approved or deployed by the client.

Packaging application study: Mr Frodd’s bag and box in yellow, Meating Point box and sleeve in charcoal and kraft — PROPOSEDPackaging application study

NEW STUDYMascot motion, portrait

A separate portrait treatment keeps the chef intact and gives the reconstructed vector flame independent movement.

Credits

Identity and mascotStudioZero

Venue footage@crownforall_2, Instagram

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Mr Frodd’s + Meating Point